Teslyar: +130% organic on categories at DR just 24
A store of handmade wooden goods for home, kitchen and garage grew from 956 to 2198 clicks a month in 4 months — on the relevance of category pages, almost without link building.
About the project
| Parameter | Value |
|---|---|
| Project | Teslyar — teslyar.ua |
| Niche | Handmade wooden goods for the home |
| Categories | Organizers, pegboards, boards, mugs, garage |
| Market | Ukraine, Ukrainian language |
| Period | 4 months (May — September 2026) |
| Focus | Non-brand category queries |
Teslyar is an online store of handmade wooden goods: kitchen organizers, pegboards, cutting and serving boards, stands, garage items, beer mugs. A small OpenCart site with low domain authority (DR 24) and a modest backlink profile.
The goal: grow not on the brand or on bought links, but on page relevance to real commercial demand across product categories.
Starting point
Baseline as of May 2026:
| Metric | Value |
|---|---|
| Clicks from Google / mo | 956 |
| Impressions / mo | ~59,000 |
| Average position | 9.4 |
| Domain Rating | 24 |
| Referring domains | ~29 |
What we did
Strengthened category pages
Reworked category pages for commercial queries (organizers, pegboards, boards) — the ones that capture buyer demand.
Non-brand semantics
Mapped demand to real customer phrasing — "kitchen organizer", "pegboard" — not the store name.
Catalog content & structure
Cleaned up catalog structure, descriptions and internal linking for search.
Growth without link building
Achieved almost without buying links (DR just 24) — through relevance and structure, not backlink mass.
Results
| Metric | Before (May) | After (Sep) | Change |
|---|---|---|---|
| Clicks from Google / mo | 956 | 2198 | +130% |
| Impressions / mo | ~59,000 | ~147,000 | ×2.5 |
| Average position | 9.4 | 7.4 | ↑ |
| Domain Rating | 24 | 24 | no link growth |
Over 4 months clicks from Google grew 2.3×, impressions 2.5×, and the average position improved from 9.4 to 7.4. The key point — growth almost without backlink mass (DR stayed 24): the engine was the relevance of category pages, not buying links. October is tracking ahead.
Clicks and impressions growth in Google Search Console (Apr–Oct 2026): 9.67K clicks and 656K impressions over 6 months
Ahrefs (teslyar.ua): DR 24, organic up to 1.6K and presence in AI answers — 212 mentions
Data source: Google Search Console and Ahrefs.
Demand
Top non-brand queries (clicks for the period and real position):
| Query | Clicks | Position |
|---|---|---|
| kitchen organizers (UA) | 197 | 2.7 |
| pegboard (UA) | 148 | 3.0 |
| kitchen organizer (UA) | 92 | 2.6 |
| beer mug (UA) | 66 | 2.8 |
| table runner (UA) | 42 | 9.1 |
Top queries and positions in Google Search Console — non-brand categories in the top-3
Non-brand is about 60% of all clicks — that's the growth engine. Not the store name, but category queries where the site sits in the top 2–4. Branded demand grew too, but non-brand categories drove most of the gain. Bonus: the site already appears in AI answers — 212 mentions across platforms (mostly Google AI Mode).
Takeaway
Over 4 months Teslyar grew +130% in clicks and 2.5× in impressions with improving positions — all at DR just 24, almost without link building. The case shows: in product niches, the relevance of category pages to real demand wins over the size of the backlink profile.
Service for this case: SEO promotion →
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