Case Study: correa.com.ua — watch repair network & accessories e-shop
One of my longest-running projects: multi-regional SEO for a network of watch repair workshops across three Ukrainian cities and an online accessories store. The project has been running for 5+ years, growing the site to stable top-3 positions for competitive queries and making organic search the primary client acquisition channel — without any ad spend.
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Client: correa.com.ua | Niche: Watch repair + accessories e-shop | Region: Kyiv, Odessa, Kharkiv | Period: 5+ years | Result: ↑180% organic sales, ↑200% GBP calls
Correa is a multi-faceted business: a chain of watch workshops in Kyiv, Odessa, and Kharkiv, plus an online store for watch straps, bracelets, and accessories. This required two parallel SEO strategies within a single domain: Local SEO for the workshops and commercial e-commerce SEO for the store.
What was done
Technical optimization: audit and fixes for duplicate pages, load speed, hreflang, sitemap. Regional pages: dedicated landing pages for each city with local signals, optimized for "watch repair + city" queries. Link building: gradual profile growth to 319 referring domains and 1,227 live backlinks over 5 years. Google Business Profile: optimization for each location (Kyiv, Odessa, Kharkiv), regular posts, review management. Content: SEO texts for regional pages, category and product descriptions, informational articles.
Results
| Metric | Result |
|---|---|
| Organic traffic / mo | 5,852 visits |
| Organic keywords | 700+ |
| Top-3 positions | 229 |
| Ref. domains / Backlinks | 319 / 1,227 |
| Organic sales growth | ↑180% |
| GBP call growth | ↑200% |
Keyword rankings
| Keyword | Position | Traffic/mo |
|---|---|---|
| ремонт годинників київ | #2 | 301 |
| ремонт часов | #2 | 246 |
| ремонт часов одесса | #2 | 211 |
| полировка часов киев | #1 | 78 |
Correa is a great example of how consistent, long-term SEO work produces stable growth. The key: clear regional structure, steady link building, and full Google Business Profile optimization across all locations.
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