Sushi & pizza in Sunny Beach: +50% views on Maps
Local SEO for a sushi & pizza restaurant in Bulgaria: over 4 months profile views grew +50% (and +32% year over year), keyword clicks +51%, with added presence on Bing, Apple Maps, TripAdvisor and Waze.
About the project
| Parameter | Value |
|---|---|
| Niche | Restaurant: sushi and pizza, delivery |
| Market | Sunny Beach (Nesebar), Bulgaria |
| Channel | Google Business Profile + Google Maps |
| Period | 4 months |
| Result | +50% views, +51% keyword clicks |
A restaurant in Sunny Beach (Nesebar) with Japanese and Italian cuisine and delivery. The market is touristic and seasonal. The goal: over 4 months, lift visibility and interactions on Google Maps.
What we did
Profile audit and optimization
Updated contacts, hours and description, emphasizing the unique mix of Japanese and Italian cuisine; uploaded quality photos of dishes and interior.
Keywords and SEO
Core keywords: "sushi", "pizza", "restaurants", "sushi Sunny Beach", "pizza Nesebar"; reworked profile texts for relevance and seasonal demand.
Reviews
A review-stimulation system and replies to every review — reputation growth.
Multi-platform presence
Added the restaurant to Bing Places, Apple Maps, TripAdvisor, Waze and local catalogs — more reach among tourists.
Results
| Metric | Change |
|---|---|
| Profile views vs previous months | +50% |
| Profile views vs 2023 | +32% |
| Keyword clicks (sushi/pizza/restaurants) | +51% |
| Extra platforms | Bing · Apple · TripAdvisor · Waze |
How the profile is found: 23,813 views (+41.8%), 64% from Google Maps; top queries restaurants, sushi, pizza
Profile interactions: 2,424 (+32.7%), growth March → July 2024
Takeaway
Over 4 months profile views grew +50% (and +32% year over year), and keyword clicks +51%. The case shows how comprehensive local SEO plus presence on several map platforms increases orders in a seasonal tourist region.
Service for this case: Local SEO →
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