Pizzeria in Lisbon: 25,000 views and 2,000 routes
Local SEO for a pizzeria in central Lisbon: over 4 months 25,000 profile views and 2,000 routes built on Google Maps — through GBP optimization for "pizza" and "restaurants".
About the project
| Parameter | Value |
|---|---|
| Niche | Pizzeria (Italian pizza, delivery) |
| Market | Lisbon, Portugal · city center |
| Channel | Google Business Profile + Google Maps |
| Period | 4 months |
| Result | 25,000 views, 2,000 routes |
A pizzeria in central Lisbon: Italian pizza and delivery. The goal: over 4 months, lift profile views and the number of routes built to the restaurant on Google Maps.
What we did
Profile audit and optimization
Updated contacts, hours, website and business description; added quality photos of Italian pizza and the interior.
Keywords and SEO
Keywords "pizza", "restaurants", "restaurantes"; optimized the profile text and regularly refreshed the keyword list by trends.
Reviews
Stimulated reviews and replied to all, including negative ones — for reputation.
Local SEO
Exact location on the map, presence in local catalogs and resources to strengthen positions.
Results
| Metric | Value |
|---|---|
| Profile views (4 mo) | 25,000 |
| Routes built to the venue | 2,000 |
| Top keywords by transitions | pizza · restaurants |
25,321 pizzeria profile views; top queries pizza, restaurants (Lisbon)
1,996 routes built to the pizzeria on Google Maps (February → June 2024)
Takeaway
Over 4 months the pizzeria got 25,000 profile views and 2,000 routes on Google Maps. The case shows how Google Business Profile optimization turns local search into real footfall.
Service for this case: Local SEO →
Local business? Need clients from your city?
I'll get you to the top of Google Maps and search for local queries. I'll review your site and Google Business Profile and show growth points.
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