New-build property portal: visibility from zero and ×11 clicks in 6 months
A new-build property portal went from practically zero to steady organic visibility in six months — the foundation for the next, non-branded growth phase is in place.
About the project
Niche: New-build property portal (developments, developer apartments)
Market: Bulgaria (Varna, Sofia, Burgas) + a version for foreign buyers
Timeline: 6 months of active growth (2026)
Channel: Organic search — new-site SEO
Result: clicks ×11, impressions ×4+
A young domain with no history. The first phase was about laying the right architecture and technical base, getting indexed and putting the site on the search map: capturing branded and local (development-name) demand and building a runway for non-branded queries.
🔒 Anonymised case: company name and domain hidden per client agreement.
Starting point
At the start (December 2025) the site was virtually absent from search. Baseline:
| Clicks/mo | ≈ 0 |
| Impressions/mo | ≈ 5 |
| Referring domains | a handful |
| Ahrefs DR | low |
What was done
1. Portal SEO architecture
Built a logical city → development → apartments structure with landing pages for local and product demand.
2. Technical base & indexation
Set up the technical foundation and achieved fast indexation of new pages — critical for a young portal.
3. Multilingual setup
Added a Russian-language version (/ru/) for foreign buyers with correct language markup.
4. Branded & local demand capture
Secured presence for the portal name and for specific development and district queries.
5. Content for non-branded growth
Populated city and project pages to convert the accumulated impressions into clicks in the next phase.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Clicks/mo | 34 | 379 | ×11 |
| Impressions/mo | 377 | 1,572 | ×4.2 |
| Peak impressions/mo | — | 2,195 | |
| Click growth over 3 months | — | +450% | |
| Referring domains | a handful | 34 |
In six months the site went from invisible to steady visibility: clicks grew 11× (February→July) and impressions more than 4× with a peak of 2,195. City and development pages already collect impressions — a ready runway for non-branded growth.
Monthly search impressions
Source: Google Search Console (real clicks & impressions) and Ahrefs. GSC/Ahrefs screenshots available on request.
How people found the site
Demand is currently mostly branded and local (specific developments). Non-branded category queries already gather impressions but are waiting to be pushed into the top:
| Query / topic | Clicks | Impr. | Position |
|---|---|---|---|
| Branded queries (aggregate) | 1,028 | 1,299 | 1.4 |
| new construction | 15 | 40 | 4.7 |
| City & development queries | 22 | 2,400 | ≈18 |
Category and city queries already earn thousands of impressions but rank on page two — that is the main growth point: lift them into the top-10 and convert impressions into clicks.
Traffic by country
| Country | Clicks |
|---|---|
| Bulgaria | 1,101 |
| Ukraine | 40 |
| Israel | 14 |
| United Kingdom | 12 |
| Germany | 10 |
💡 A brand-new portal built its search visibility from zero in six months. The impressions already accumulated on city and development pages are a ready runway for the next, non-branded growth phase.
Conclusion
Phase one is done: the site is on the search map, clicks grew 11×, impressions more than 4×, and the technical and structural base is in place. Next comes the systematic push of category and local queries into the top-10 to grow non-branded traffic.
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