Muse (Vienna): +46% from Google and top on local queries
A kids play & party space in Vienna. Classic local SEO: Google clicks grew from 1059 to 1549 a month, local-query positions rose, and Google Business Profile traffic came in — a 98%-Vienna audience.
About the project
| Parameter | Value |
|---|---|
| Project | Muse — muse.wien |
| Niche | Kids play & party space |
| Services | Birthdays, kids cafe, animators, courses |
| Market | Vienna, Austria · German · 2 locations |
| Period | 6 months (May — October 2026) |
| Focus | Local SEO: Google organic + Google Business Profile |
Muse is a local Vienna business with two locations: kids birthdays, a kids cafe, animators and developmental courses. Demand is entirely local and German-language: parents search "kindergeburtstag wien", "kindercafe wien", "indoor spielplatz wien".
The local-SEO goal: reach the top of Google and the map for these queries in the city and turn search into bookings and visits.
Starting point
Baseline as of May 2026:
| Metric | Value |
|---|---|
| Clicks from Google / mo | 1059 |
| Impressions / mo | ~42,000 |
| Average position | ~11.0 |
| Domain Rating | 17 |
| Local non-brand queries | outside the top-10 |
What we do
Google Business Profile & locations
Optimizing both location profiles: categories, addresses, photos, services, NAP consistency, maps — the key lead source for a local business.
Local service pages
Building pages for local demand: birthdays, kids cafe, animators, courses — matched to how parents actually phrase it.
Local semantics in German
Collecting and implementing "…wien" queries: kindergeburtstag, kindercafe, indoor spielplatz, kinderpartyraum.
Local signals & structure
NAP, reviews, site structure and internal linking for the Vienna audience — strengthening local authority at low DR.
Results
| Metric | Before (May) | After (Sep) | Change |
|---|---|---|---|
| Clicks from Google / mo | 1059 | 1549 | +46% |
| Average position | ~11.0 | ~8 | ↑ |
| Organic (sessions, GA4) | 395 | 1407 | ×3.6 |
| Google Business Profile traffic | — | growing | ↑ |
Clicks from Google grew +46% (1059→1549, May→September), October is tracking ahead. Monthly: 1059 / 983 / 918 / 1128 / 1549 (summer dip → autumn uptick). The average position on local queries improved from ~11 to ~8. GA4 counts organic differently and it grew 3.6×. Separately, Google Business Profile traffic is growing. Honestly: the gmb tag was only enabled from September, so part of the GBP jump reflects correct tagging, not only growth.
Clicks and impressions growth in Google Search Console: 4.43K clicks and 107K impressions, average position 10.3 (Jul–Oct 2026)
Top queries in Google Search Console: brand (muse wien) + local (kindercafe/kindergeburtstag wien)
Sources: Google Search Console, Google Analytics 4, Ahrefs.
Local demand
Non-brand local queries (Vienna) and positions:
| Query | Position |
|---|---|
| kindercafe wien | 10.9 |
| kindergeburtstag wien | 13.5 |
| babycafe wien | 7.1 |
| indoor spielplatz wien | 12.2 |
| kinderpartyraum wien | 8.7 |
| kinderanimation wien | 10.6 |
Honestly: ~82% of clicks are still brand ("muse wien"), non-brand local is ~18%. But that is exactly what's growing and where the upside is: most target local queries sit at ~7–15, right at the doorstep of the top with clear headroom.
| Country | Share |
|---|---|
| Austria | 98% |
| Germany | 0.9% |
| Other | 1.1% |
Takeaway
Over six months Muse lifted Google clicks +46% and improved positions on Vienna local queries with a 98%-Austrian audience, while growing Google Business Profile traffic. The foundation is set: next up — capturing more non-brand local queries that already sit at the edge of the top-10.
Service for this case: Local SEO →
Local business? Need clients from your own city?
I'll get you to the top of Google and the map for local queries. I'll review the site and Google Business Profile and show growth points.
Discuss a project →