Georgian restaurant in Kyiv: +400% views on Google Maps
Local SEO for a Caucasian-cuisine restaurant: over 3 months Google Maps profile views grew +400%, 63% of traffic came from Maps, bookings via Google Business Profile +45%.
About the project
| Parameter | Value |
|---|---|
| Niche | Georgian restaurant (Caucasian cuisine) |
| Market | Kyiv, Ukraine · local demand |
| Channel | Google Business Profile + Google Maps |
| Period | 3 months |
| Rating | 4.8★ on the profile |
| Result | +400% profile views, 63% traffic from Maps |
A Georgian restaurant in Kyiv: khinkali, khachapuri, shashlik. The audience is locals and tourists searching for Caucasian cuisine nearby. The goal: lift visibility on Google Maps and search and turn it into bookings and visits.
What we did
Google Business Profile optimization
Added fresh photos of dishes and interior, integrated keywords into the description and headings: "khinkali", "Georgian restaurant", "Georgian cuisine", "Kyiv restaurants" — driving organic local search growth.
Offers and events on Maps
Regularly posted offers (discounts on popular dishes on set days) and themed events (Georgian wine tastings) right in the profile — bringing in new guests.
Reviews management
Actively replied to reviews and kept the rating at 4.8★; guest surveys helped raise service quality.
Competitor analysis
Analyzed other Georgian restaurants in Kyiv and strengthened the USP: family offers and business lunches with a Georgian accent.
Results
| Metric | Change |
|---|---|
| Profile views on Maps (3 mo) | +400% |
| Traffic from Google Maps | 63% |
| Traffic from Google Search | 37% |
| Bookings via Google Business Profile | +45% |
| Visits vs last year | +30% |
How the profile is found: 8,254 views, ~63% from Google Maps; top queries “khinkali”, “Georgian restaurant”
Profile interactions: growth to ~620/mo (April → August 2024)
Takeaway
Over 3 months the restaurant profile grew +400% in views, bookings via GBP +45%, and footfall +30% year over year. The case shows how "optimized GBP + offers on Maps + reviews work" lifts a venue to the top of local results.
Service for this case: Local SEO →
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