Flower shop in Kyiv: +128 leads from Google Maps
Local SEO for a flower shop in Kyiv: in January–February +128 leads, +900 profile impressions, +529 unique queries and +85 store visits straight from Google — thanks to a complete GBP and seasonal content.
About the project
| Parameter | Value |
|---|---|
| Niche | Flower shop · delivery |
| Market | Kyiv, Ukraine · local demand |
| Channel | Google Business Profile + Google Maps |
| Period | January — February 2025 (holidays) |
| Result | +128 leads, +900 impressions, +85 visits |
A flower shop in Kyiv. The goal: increase leads and physical footfall via Google Maps and search. The period covered the holiday season (February 14).
What we did
Profile filled to 80%
Quality photos and a description with keywords (flowers, flower shop, flower delivery), optimized categories and services, correct contacts and hours.
Internal and external SEO
Updated titles and descriptions for high-volume queries, worked with reviews, regularly posted (offers, promotions, new arrivals).
Audience engagement
Posts announcing seasonal offers (for February 14), geotags and local recommendations, UTM tags to track sources.
Results
| Metric | Value |
|---|---|
| Leads (calls, requests, address queries) | +128 |
| Profile impressions on Google Maps | +900 |
| Unique key queries | +529 |
| Store visits from Google | +85 |
| Transitions to the site from the profile | +56 |
+128 interactions with the flower-shop profile (December 2024 → February 2025)
How the profile is found: queries “flowers”, “flower shop”, martiflo (Google Maps)
Takeaway
In January–February the flower shop gained +128 leads, +900 profile impressions, +529 unique queries and +85 visits from Google. The case shows how "a complete GBP + seasonal content + local signals" produces measurable requests and visits.
Service for this case: Local SEO →
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