Local SEO is promotion in Google's local search for businesses with a physical address. Restaurants, salons, medical centers, law firms — they all benefit from properly configured Local SEO.
Google Business Profile — the foundation
The first step is a fully completed Google Business Profile. Categories, description, photos, business hours, attributes. The more complete the profile, the higher the chances of landing in the Local Pack.
Reviews
The number and quality of reviews directly affect Google Maps rankings. Build a system for collecting reviews from clients: reminders, QR codes, automated emails.
Local links and citations
Get listed in niche and local directories. Watch your NAP consistency: name, address, phone must be identical everywhere.